Why should we lay out hard-earned money on a wool carpet? They are BORING BORING BOOORING!!
Obviously I’m predisposed to buy wool and don’t need convincing of its merits, nor the fact that most of our wool industry and infrastructure depends on that Brintons or Axminster wool pile we should all be walking on. Yet, if I was to set out tomorrow to buy one, I know I would be in for an experience almost as exciting as watching paint dry!!! The advertising is dull and unmemorable. When was the last time you saw a carpet advert? Or at least, when do you remember seeing one which surely is the point? Nothing I have ever seen about wool carpets leads me to believe I am going to enjoy shopping for one let alone having one in my home. Concepts such as longevity, stain resistance, resilience are all interesting and true about wool carpet but right now I need some excitment, something to take me away from the economic gloom!
Nor can any industry in these tough times rely on bleating on (pun intended) about how we must use it or lose it. We have all heard that sob story so many times before. It’s yet another reminder of how difficult times are for us ALL. We do not need our noses rubbing in it when we go shopping – even for carpet! If we have money to spend at the moment we want to INDULGE. Chocolate sales are way up apparently and luxury goods are still selling very well. Saying “buy wool carpet and do the poor sheep /sheep farmer/wool industry a big favour” is NOT going to encourage me. No thank you. I’m favoured out. I dont need reminding of the sufferings of others. I see it all around me every day.
What wool carpet manufacturers should be doing is selling their products as the absolutely best, most exciting, playful stuff to hit the stores since iPhones, X Box, Play Station, Wii etc. Where’s the link you might ask? That word / concept PLAY. Just think about it. How many forms of play, and with whom, could you do on a wool carpet that you wouldn’t want to do on a wooden floor (the splinters – ouch!), a vinyl floor (cold and slippery), a tiled or stone floor ( so cold – I have them here in the farmhouse) or, travesty of travesties – a NYLON carpet (the static!)
Everyone, from the cradle to the grave, all family members (including pets who always know the best, most comfortable places to sleep in my experience) far prefer to touch and feel WOOL when sitting on the floor for whatever activity. It’s a question of reminding people of the very simple, tactile pleasure you get from touching that warm, springy, slightly rough surface and then getting them to make the connection with the other pleasurable things they do on the floor – more than I can think of and quite a few I shouldn’t mention! (Shag pile anyone?)
So, in the absence of anything more interesting from the carpet industry, I am championing the wool carpet by saying:
WOOL CARPET – YOUR NATURAL PLAYGROUND
As soon as I have saved up enough I’m off to buy a wool carpet for our hall and stairs. If and when I ever get any grandchildren, I want to see them bumping down the stairs on their backsides in the same way I did in my Granny’s house on her wool carpet. It had just the right amount of resistance to stop me hurtling to the bottom and the right amount of cushioning. Wooden stairs I’m afraid just don’t cut it!
Do contribute your thoughts. Am I way out of line here?