Posted by: devonfinefibres | October 15, 2010

The British Wool Marketing Board – a few thoughts

This piece might at first appear to have nothing in it for you unless you are a sheep farmer but hang on in there – we are all in this together – producers and end users and that’s the point of this piece.

A few days ago Jane Deane and I had a meeting with a Wool Board official who happened to be in the south west on other business and agreed to meet us. It was arranged through CCANW as a direct spin off from the Wool Forums they had arranged. This first meeting (there will be more) was kept deliberately small and very brief to ensure that we could get to the nub of the problems we all had as fast as possible.

I was there as a wool producer and user and Jane was there representing the users but with a great deal of insight into production through her association with me and some of her own local farmers. Neither of us are experts in the workings of the Wool Board and neither of us are members.  We were just trying to establish what potential there was to work with the Board to increase availability of quality British fleeces for hand spinning (by general consent the fleeces the WB select to send out to spinners currently are terrible!)  and also see what else we as a textile community could do to aid wool producers to get more for their fleeces.

Once we had all agreed that we were not there to “bash the Wool Board” but to try to establish why things seem so bad if you are a producer and difficult if you are a user, we made progress. Much was made of the increase in the price for wool this year but as any farmer will tell you (and the WMB to be fair) that’s because the number of sheep has plummeted and wool is therefore scarce on the world market. It’s good this year but may be terrible next. Wool production in the UK has declined dramatically to 27million kg last year from 44million in the 1990′s. (I think I’m remembering those figures correctly!) Similar declines have been experienced everywhere except in China where wool production has increased. Since China is one of the UK’s biggext export customers that is in itself bad news. If China becomes self-sufficient  where will we sell to then?

That brought us neatly onto a discussion of the role of the Board in finding and creating new markets for wool. Although we in the textile crafts world are small we are able and willing to pay good prices for high quality wools. Surely we could work together more? This particular official said that this was not something the Board do. It was not in their remit. They would happily help anyone who came to them with an idea for using British wool  BUT it was not their job to go out and look for those new ideas and markets.

I was somewhat dumbstruck by this since the title of the organisation is The British Wool MARKETING Board but it appears that when it was set up by act of parliament in 1950 (and not changed since) it was specifically charged with selling wool at the best possible price for all farmers. The chosen way of doing that has been to act as middle men – not as marketing men. The WMB take in and grades all wool  and then sells it to wool merchants at regular auctions in Bradford. That’s it. Job done. Getting involved in The Campaign for Wool has been a step up for them. Producing the British Wool logo system (not Wool Mark which is Australian and nothing to do with British Wool) but the little blue background with a shepherds crook and a Union Jack on it is again, not really in their main remit but they have done it anyway. (Isn’t that gruesome and old fashioned by the way?)

Time for a more modern look perhaps?

My immediate comment was that  if this was the case and farmers are clearly frustrated and unhappy with things (and I know for a fact that some in the Wool Board are also very unhappy) why doesn’t it change? The answer is that it has to be changed from the bottom up. It’s a Co op so members get elected to Regional Committees and they must drive the change.

 Look at your Regional Committees those of you who are farmer members. What is going to change? Most farmers who keep sheep have very little interest in wool. They are busy making a living from meat. They grumble like mad about the wool cheque BUT they are busy men and are not going to bother to sit for hours on frustrating committees which do little to change things. The committees are filled with the semi retired or those with time on their hands for some other reason. There might be the odd exception but by and large, that’s the case. I say again, unless those farmers who are moaning put themselves out to sit on these regional groups nothing will change so its a case of put up and shut up if you can’t be bothered to get onto a committee. Harsh but true!

What is the alternative? I don’t think there is one under the current system. The round of  government quango cuts announced yesterday specifically exluded the WMB which has escaped even the reforms which have been imposed on other bodies. So, if you use it you are stuck with it and must change it from within. I would not for ONE MINUTE advocate working outside it if you can avoid doing so because the intial aims are laudable – to provide a market for  carpet grade wool (70% of the British clip goes for carpets) produced by farmers who care little for wool production and that needs to remain in place if our hills are to contain sheep and the people who work with them.

However, I do wonder if its time there was an independent Association of Wool Growers in the UK. Looking at the Australian models which I have been doing since getting involved with them for the Camapign for Wool, there is much to be gained by forming a pressure group of people solely concerned with quality wool production. There ARE such people in the UK and not just niche producers like me. I have recently spoken to a 3000 sheep farmer with Dorset wool of a very high quality who is totally fed up with the WB and its inflexibility. I am not here talking about people with 2-10 pet sheep but those with a minimum flock size, serious farmers with a commitment to quality wool. I don’t know – am I misreading things here or is this a good time for some sort of independent pressure group? As far as I see it the aims would be yes to put a bit of pressure on the Board where possible (but this looks like a dead duck from where I’m standing) but, more importantly, to go out there, search for and research new markets and if necessary work with the board to get those markets supplied with the right wool for the job. This could be anything from tiny amounts of coloured Wensleydale for an individual craft worker to huge quantities of Dorset wool for coffins, burial shrouds etc.

What do you all think?


Responses

  1. Hi Lesley,

    I’m not a producer, as you know, but an end user. Not really end, I suppose, as I’m a weaver, but trying to find good quality British Wool is so difficult.

    As a true outside to the industry I’ve been saying for quite a while that there needs to be change, when the title is Wool MARKETING Board, where is their marketing strategy?!

    I think you are quite right, it they aren’t going to change and help quality produces like you, you do need to move independently.

    There is demand for quality wool and fibre and not just for the small producer. I’ve a mini-mill about 5 mile down the road from me who are taking quality fleece and fibres and processing and now have a 7 month back log, so are purchasing another mini-mill to help catch up! I’m looking for upholstery grade British yarn and I had asked them to look into spinning the type of yarn I need, but I don’t see that they will have the time.

    I do hope we can keep the momentum up for the Campaign for Wool, after all that’s what the British economy was originally built on!

    Alison

  2. Hi Alison,
    The trouble is that I don’t feel we can or even SHOULD move independently as far as selling wool and encouraging others to sell outside the board is concerned. I think we should consider forming a wool growers group to find new markets and work WITH the board. We could also represent Wool Growers in our own right. At the moment the Wool board do not have that as a principle objective – they are there to sell wool , not make representations on behalf of farmers who grow it.
    If we attempted to rival the Board we would fail miserably because like it or not, they have all the cards – the right contacts and the reputation with the purchasers etc. We could not do that in any meaningful way and would be foolish to try. Far better in my opinion to work with them to fill in the gaps which they are not able to address because of the way they are constituted.
    What do you think?

  3. I’m one of the spinners who got a “terrible” fleece from the BWMB — the whole thing had a line of scurf right through the middle of the staple! And here I was figuring you can’t go wrong with a BFL.

    I gave the fleece to somone with a garden who didn’t believe the fleece couldn’t be salvaged *somehow*. Now every time the subject of scurf comes up on Ravelry, she tells of this now-legendary fleece!

    All they would have had to do to get a foot in the door with the growing community of American handspinners was to send out a decent fleece; the fleece they sent me should have been burned at the point of origin.

    • Hi Jayne,
      Yes this is a common story. We did raise this at the meeting and the rep was clearly puzzled by the different needs of the hand spinning community. We explained that cleanliness was essential for example and a good staple length but we might have been asking for the moon. I got the impression that the top one off the pile was taken if anyone reqested a fleece for hand spinning. There was a HUGE gulf in understanding. It was also clear that they could not reward any farmer for producing a “spinners quality” fleece since that would be unfair on those who did not!! What a way to run a business!

  4. I think both Lesley and I were both frustrated with the total inability of the WB to see that they should be considering a grading for top quality wool. When I told this bod that I had managed, by sheer good luck, to sell 16 Ryeland fleeces to handspinners at quite a bit more that the WB would pay, his response was that if he had paid this farmer the £5 per fleece, he would have had to have paid all other Ryeland farmers the same! There is no use that the WB can find for Lesley’s Bowmont – I daresay that like the Ryeland, her fleece would be destined for Chinese carpets, should she have joined them.

    In my view this total blindness to the possibility of
    of the demand, small but significant, for niche market products that attract high prices, is folly.
    Already, one of the farmers I have been working with, who has a small flock of BFLs and 2,000 Scottish Blackface and Exmoor Horns, has changed his opinion of me from a a silly woman with more money than sense (I wish!), to someone who might actually understand what she’s talking about, and he is looking at those sheep and their fleece as a potential benefit rather than a cost. But he also says it is not worth taking the extra trouble to skirt them before he sells as the WB don’t pay him anything like enough to cover the extra work. If the BRITISH Wool MARKETING Board don’t think highly enough of our fleece to encourage farmers to take care of it, why on earth should they?!

    My blood pressure is going up a I write, so I’ll stop now…..

    Jane

  5. Lesley. Although no longer involved with sheep raising I have experienced the WB or BWMB as it was then. Not impressed at all. As far as I could gather, to them wool was wool – full stop.
    I think that a pressure group working with them (if you can’t get rid of them) would be a very good idea but how many does it take to form a pressure group and to have an effect- and if the members are mainly the semi-retired who just like a little monthly ‘jolly’ and lunch at the local pub……………….
    I’m not sure what the answer is but anything that promotes ‘real’ wool must be good. I am just re-knitting up some yarn which has only a very small % of wool in it and it feels horrible. It will probably end up in the charity shop.
    By the way, is that rule still in existance about if you have more than 4 sheep then you must sell to the WB? Obviously you have got round it. – fortunately.
    Sylvia

    • Hi Sylvia,
      you are not actually obliged to belong to the board. Its the other way around as far as I understand it. The board are obliged to register YOU – but of course, only if you apply! Many farmers are deregistering themselves hence the constant bleats of the board not to leave them. If they had any power to compel people to belong that would not be necessary.
      I was advised (by someone from the Board) when I first started with my sheep to have nothing to do with it. I do not regret my decision but, and its a big but, it is a very necessary presence. MOST farmers produce poor wool and don’t care about it wither. Some sort of selling system needs to be there for them. for those farmers the WMB does a good job. Its the rest of us and the non carpet weaving users who seem to lose out.

  6. All power to your elbow, Lesley – & Jane, of course!
    Though it seems that an uphill struggle is ahead!!
    The large retail firms are importing wool garments & yarns from abroad & selling them dirt cheap – maybe they should also be targeted?
    I noticed that all the companies listed on the C for W site are the smaller specialist ones.

  7. I am truly sorry I couldn’t make it to this meeting but hope to next time.
    I think a pressure group is a good idea, but I suggest it is a Wool Growers AND Users group, as it’s important that this connection is made. This could then widen the membership to the many people working as designers or manufacturers who want to use regional wools, me included.
    I co-founded a group called the Dartmoor Wool Producers Association, but was not allowed to vote as I don’t have sheep….. yet! maybe 1 or 2 one day.
    However, it is crucial that producers talk to designers, and vice versa. Farmers generally speaking have absolutely no idea of what wool can do, and conversely designers, generally speaking, have absolutely no idea of what is involved in looking after sheep.
    So, yes, lets have a group, but please include me!

    • Hi Yuli,
      We missed you!
      Yes I thought about this very carefully. I agree totally that the group should include users BUT we have to remember who the group would be talking to. The WB and other similar groups already have the notion that anyone using wool in a craft activity is a) eccentric, b) elderly/ retired and c) wears a mob cap!

      However, I think there would be a good case for having growers and users together if membership was restricted to those like yourself and Jane who actually made a living from wool, to exclude the hobby side which is probably sufficiently represented by the Association of Guilds of WSD’s and other similar organisations. (Yes I know the Assoc also represents professionals but it is largely an amateur/hobby membership!)
      We need to do a big PR job if we are not to reinforce stereotypes and limiting membership might be one way of doing it.
      That way we might also encourage membership by some processors and bigger end users which could only help. They certainly would not wish to be associated with the mob cap brigade.
      This all sounds terribly arrogant but its not meant at all like that -I’m just very realistic having spent quite a bit of time (along with Jane) with one WB rep and having met many others over the last coulple of months. We have an enormous hill to climb if wool growing for alternative end uses (ie anything but carpets!) is to be encouraged and supported in the UK.

  8. Surely is time for change with WMB. Totally agree – and well done for at least trying to do something to change it. Just one thing – good, quality yarn from China is not dirt cheap as many believe. They also have experienced the worldwide price increases in wool over the past year and prices have gone up considerably. I also buy BFL where possible – bred, raised and sheared in Britain – but not spun here any more despite my supplier’s best efforts. I long for the day when I can just buy British – and sometimes wonder if it will ever come.

    • Yes indeed Chinese wool and cashmere come to that is increasing in price substantially. Partly as a result of a weaker pound but largely becasue of a world shortage of fibre animals. Farmers won’t keep the numbers if its perceived as uneconomic and the whole thing becomes a vicious circle.

  9. I am just beginning the third year of my Howgill Range initiative, producing woven throws and scarves from locally sourced wool here in the Howgills (Cumbria/Yorkshire border). I initially approached the BWMB to ask if I could buy fleece direct from my local hill farmers. They agreed. A year later, when I realised I could make this idea work albeit slowly and steadily (I’m not a marketing person either!) I asked if I could be licenced to use their Crook Symbol as a mark of the quality and 100% British wool-ness of my products. They said NO. I appealed. They still said NO. The reason: because I was buying wool direct from the farmer and not from them! The provenance of my wool and my entire processing chain is known the them so why is that they will licence products made with only 80% British wool and not mine, just because those other producers buy direct from BWMB? I don’t get it. I’m trying to give the farmers where I live a decent return for their wool; I’m trying to produce beautiful products made entirely from British wool and processed entirely in Britain. I want to know where my wool comes from, it’s important to me that it is locally sourced and that I can tell my customers where those sheep graze! There is definitely room for more than one wool board in the UK. Laura

    • This is not surprising Laura. I really cannot fathom them at times. How many kilos are you using over a year?
      I’m putting a mention of this on the latest posting to get people talking again.

      • Hi, I’m new to the debate but have been running around the countryside in Yorkshire and in the Highlands trying to buy fleece for felting weaving rugs and spinning. I run a day centre for people with learning disabilities who have loads of time and patience. I want to teach them traditional crafts and get them producing good quality pure wool fibres and products.
        My local farmers all gave me fleece: blue faced Leicester, Jacobs and another very hard to felt fleece. We’ve been learning the processing from scratch but have found it hard to get suitable fleece.
        Similarly, I havn’t had any luck finding a commercial cerder and we are carding by hand!
        I’d love to buy direct, use a commercial carder, then dye, felt spin and weave the fibre and also sell prepared fibre. Anything that happens to make that easier gets my approval.
        Stephanie

  10. Stephanie, there is a mini mill near me, in South Derbyshire. The have lots of work and are really quite good. If you Google in Griffiths Mill, you’ll find them.

    Best wishes and good luck.

    Alison


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